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  Privacy Statement

ActiveFeeds is a wholly owned service operated by (hereafter "ActiveFeeds"). ActiveFeeds takes your privacy seriously. Please read the following to learn more about our privacy policy.

At ActiveFeeds, your right to privacy and data security is a primary concern. That is why we have created this privacy statement.

ActiveFeeds has created this privacy statement in order to demonstrate our firm commitment to privacy. Please read the following policy to understand how your personal information will be protected as you use the many features of ActiveFeeds. The following discloses our information gathering and dissemination practices for the ActiveFeeds site.

Privacy Program

This privacy statement discloses the privacy practices for

Because ActiveFeeds wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices. ActiveFeeds has agreed to notify you of:

  1. What personally identifiable information of yours or third party personally identifiable information is collected from you through the web site and its software

  2. The organization collecting the information

  3. How the information is used

  4. With whom the information may be shared

  5. What choices are available to you regarding collection, use and distribution of the information

  6. The kind of security procedures that are in place to protect the loss, misuse or alteration of information under ActiveFeeds control

  7. How you can correct any inaccuracies in the information.

Data Collection & Utilization

ActiveFeeds RSS Toolbar does not collect any personally identifiable information from you. However, ActiveFeeds collects limited non-personally identifiable information from your computer on an anonymous or aggregated basis. For example, the randomly generated ID, the version of your toolbar, the URLs and the titles of the links you have visited through the toolbar. Such information will be collected for generating usage data that will be used for research purposes.

This research is compiled and analyzed on an aggregated basis, The collected data helps us determine how often ActiveFeeds users visit our clients web sites, primarily so that we can help our clients to improve their sites to keep it as interesting and appealing as possible. Any use of the usage information will be conducted in line with the guidelines set forth in this Privacy Statement.

We collect personally identifiable data in situations where you knowingly provide us with such information. For example, when you complete online surveys, participate in a sweepstakes or contest, or communicate with our technical support team.

When we require personally identifiable information, we will inform you about the types of information we collect and how we use it. We hope this will help you make an informed decision about sharing your personal information with us.


Personal information collected by ActiveFeeds is stored and maintained in secure operating environments that are not available to the public. ActiveFeeds does not sell or rent member information to anyone, although as discussed under the section on "Data Collection & Utilization", certain information is made available to our business clients on an aggregated basis. When we ask you for personal information, you are sharing that information with ActiveFeeds alone, unless it is specifically stated otherwise. We do not share it with any third parties unless we believe that such action is necessary to: either conforms to legal requirements, or in accordance with the ActiveFeeds Terms of Use. Please be aware that Web sites linked to by ActiveFeeds may collect personally identifiable information about you. As stated below (Third Party Web Sites), the information practices of those Web sites are not covered by this privacy statement.

Third Party Web Sites

ActiveFeeds contains folders that are composed of links to third-party Web sites. These numerous RSS links are developed by third parties whom ActiveFeeds exercises no control. These other sites may place their own cookies on your computer, collect data or solicit personal information and ActiveFeeds cannot be held responsible for the contents of any RSS feed third-party site or the contents of any link contained in a RSS feed. Our clients have specified their RSS feed links in folders maintained by ActiveFeeds. A Web site contained in a folder on ActiveFeeds does not indicate endorsement of the site or its contents by ActiveFeeds. Please refer to the Terms of Use for additional details.

Notification of Changes

Please note that this privacy statement may change from time to time. We will post those changes on and, if the changes are significant, we will also provide a more prominent notice on our web site to notify users of the change.


If you have questions or concerns regarding this statement, you should first contact the ActiveFeeds privacy department by email at

Last updated on July 19, 2005